TORONTO, ONTARIO--(Marketwire - May 8, 2012) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura") announced today that it has entered into an agreement with Mileage Plus Holdings LLC, a wholly owned subsidiary of United Continental Holdings, Inc. (NYSE:UAL), allowing Futura to provide MileagePlus award miles to U.S. auto retailers. Those retailers may then offer miles to their customers on anything from service repairs and tire sales right through to purchases of automobiles across numerous well known brands. Futura intends on building out its network of service providers and dealerships in the automotive sector throughout the U.S. over the next 18 months and expand into other sectors to provide MileagePlus members with even greater earning opportunities. MileagePlus is one of the world's largest travel loyalty programs.

"The addition of MileagePlus award miles to our roster of loyalty currencies is a building block in our expansion into the US market," said David Campbell, President and CEO of Futura. "Our initial focus is on the automotive sector, which includes auto dealers, auto service centers, tire retailers and parts distributors which represents one of the largest consumer categories in the United States. We look forward to working with Mileage Plus to develop meaningful earning opportunities for MileagePlus members in the auto sector and then move to other key retail categories."

About The Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian and American businesses. The company offers a comprehensive suite of loyalty products and services including access to two existing branded loyalty currencies in Canada and four in the United States. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance, loyalty analytics and a proprietary web based reward issuance solution. For more information regarding The Futura Loyalty Group, visit [ www.tflg.ca ]or [ www.futuraloyaltygroup.com ].

About United

United Airlines and United Express operate an average of 5,605 flights a day to 374 airports on six continents from our hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark, San Francisco, Tokyo and Washington, D.C. In 2011, United carried more traffic than any other airline in the world, and operated more than two million flights carrying 142 million passengers. United is upgrading its cabins with more flat-bed seats in first and business class and more extra-legroom economy-class seating than any other airline in North America. United operates nearly 700 mainline aircraft and has orders for more than 125 new aircraft deliveries from 2012 through 2019, including 50 Boeing 787 Dreamliners and 25 Airbus A350XWBs. United was rated the world's most admired airline on FORTUNE magazine's 2012 airline-industry list of the World's Most Admired Companies. Readers of Global Traveler magazine have voted United's MileagePlus program the best frequent flyer program for eight consecutive years. United is a founding member of Star Alliance, which provides service to 190 countries via 25 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit [ united.com ] or follow United on [ Twitter ] and [ Facebook ]. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.

Contributing Sources

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