DENVER, CO--(Marketwire - Mar 7, 2012) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has entered into its first major supermarket chain distribution agreement with Hy-Vee Food Stores' specialty food supplier, Lomar Distributing Inc. The initial products to be found at Hy-Vee are the Cabana™ 100% Natural Lemonades and they are expected to roll out in stores starting in March.

Hy-Vee has established a distribution system that secures the highest quality merchandise and transports it quickly and efficiently to its customers through distributors such as Lomar Distributing, Inc. which distributes Hy-Vee's specialty foods such as Cabana 100% Natural Lemonade. Hy-Vee, with $6.9 billion in sales, ranks among the top 20 supermarket chains, second-largest employee-owned company and the 48^th largest private company in the United States and is the largest private employer in Iowa. Hy-Vee was founded in Iowa in 1930 and has continually expanded its supermarkets into Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. Hy-Vee focuses on healthy lifestyles and created the private label "HealthMarket" and provides its customers with in-store dieticians. Hy-Vee has won industry awards for its promotion of healthy lifestyles.

Bob Yates, CEO of Pulse, said, "Hy-Vee's promotion of healthy lifestyles and strategic position in the Midwest fits perfectly with our vision, our 'good-for-you' beverages, and leverages the great traction we are getting in the Midwest with recently announced distribution agreements. It will also represent the first large supermarket chain that our flagship product Pulse® NutriPurpose™ will be 'red-carpet' distributed through later this spring."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product PULSE® NutriPurpose™ originally developed by a major healthcare company. For more information: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

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