DENVER, CO--(Marketwire - Feb 16, 2012) - The Pulse Beverage Corporation ("Pulse") (OTCBB: [ PLSB ]), makers of Cabana™ 100% Natural Lemonade and Pulse® brand of NutriPurpose™ beverages, today announced it has secured Gusto Distributing for Montana and Farrell Distributing for Vermont which increases Pulse's New England distribution system. Pulse's distribution system now reaches Canada and 20 US States.

Bob Yates, CEO of Pulse, said, "We are pleased with the acceptance rate of Cabana with distributors across America and we are starting to experience increased re-orders in those areas where the product has officially launched in stores. We are in the process of signing a number of large regional supermarket and C-Store chains as well as international distribution. With our ever expanding distribution network our soon to be launched flagship beverage Pulse® NutriPurpose™ brand will receive 'red carpet' distribution as the majority of our distributors have indicated they desire to add Pulse® to their product line-up."

Gusto Distributing, based in Helena and Great Falls, Montana, is a diversified beer, wine and non-alcoholic beverage distributor. Gusto distributes over 20 well-known beverage brands throughout Montana. Bonni Lewis, North American Sales Manager for Gusto, said, "We decided to order Cabana IMMEDIATELY after receiving samples. The product is phenomenal and the flavors are outstanding with great retail price points and margins for the retailer and distributor. We are excited to have a lemonade brand that is appealing and delicious."

Farrell Distributing is a wholesale beverage distributor with offices and warehouse facilities located in South Burlington and Rutland, Vermont.

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

About The Pulse Beverage Corporation (OTCBB: [ PLSB ])
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures, distributes and markets Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product PULSE® NutriPurpose™ brand originally developed by a major healthcare company. For more information: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements may include the development of new business opportunities, revenue, profits and results of operations. Actual results could differ from those projected in any forward-looking statements due to the inherent uncertainties associated with new projects. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our Form 10-Q for the quarter ended March 31, 2011.

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation

Robert E. Yates
President & Chief Executive Officer