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CHATTANOOGA, Tenn.--([ BUSINESS WIRE ])--Nothing is more effective than a simple story in helping people understand the importance of financial protection benefits, so Unum (NYSE:UNM) has launched six short [ videos ] that use engaging, conversational stories to explain the critical role benefits play in protecting the finances of employees.

"Many people either donat realize the importance of having financial protection benefits, or they think theyall never get injured or ill"

aMany people either donat realize the importance of having financial protection benefits, or they think theyall never get injured or ill,a said Peter Neiman, vice president of corporate brand and advertising at Unum. aThose mindsets are very hard to overcome. So weare attempting to break down those barriers by delivering straightforward messages consumers can emotionally connect to.a

There is a 30 percent chance a worker will be disabled for three months or more during their earning years, so itas critical for consumers to understand that disability insurance can protect their most important asset: the paycheck that pays for their home, car and other critical living expenses.

Each video features a moment of realization from the employeeas perspective, explaining the importance of protecting their income should something unexpected happen. And the messages are delivered by people from diverse walks of life: from baby boomers and health-conscious people to young professionals and parents.

In addition to debuting on a number of national websites, featuring the consumer videos on a custom landing page gives Unum an opportunity to share links for employees, employers and brokers to learn more about employee benefits.

aThese videos, as well as the landing page, will strengthen our ongoing efforts to build financial literacy among employees and employers by clearly and effectively explaining how crucial financial protection benefits are to working Americans,a said Neiman.

To view the consumer education videos, and to learn more about financial protection benefits, visit [ Unum.com/stories ].

About Unum

Unum ([ www.unum.com ]) is one of the leading providers of employee benefits products and services in the United States and the United Kingdom. Through its subsidiaries, Unum Group paid approximately $6 billion in total benefits to customers in 2010.