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TORONTO, ONTARIO--(Marketwire - July 15, 2010) -

Editors Note: A photo is included with this press release.

Entertainment One Ltd. (LSE:ETO), a leading international entertainment company, is pleased to announce that its shares began trading on the main market of the London Stock Exchange earlier today. Coinciding with the move, the company confirmed the change of its place of incorporation to Canada and unveiled a new corporate identity.

"It's another significant day in the history of our company," said Darren Throop, eOne CEO. "We are extremely pleased with the progress being made to position our business as one of the world's leading independent entertainment companies. We have a strong slate of film releases and television productions in place and are optimistic that this move to the main market will enable the company to further drive shareholder value."

In addition, the relocation and rebranding enables the company to simplify its structure. "I'm thrilled that our evolution as a company is allowing us to make these moves" said Throop. "The move to the main market in London and the relocation creates an opportunity to ensure that there is a clear link between our global entertainment and distribution operations and our publicly traded entity. Our new visual identity unites all of our operating units and provides a contemporary look for the company."

In May, the company released its preliminary financial results for the year ended March 31, 2010, reporting revenue growth of 30 per cent and a 36 per cent increase in underlying EBITDA¹. In its current financial year, the company is continuing to see success across its film and television operations. Its Film division recently released "The Twilight Saga: Eclipse" in Canada and the UK, achieving one of the biggest five-day box office openings of all time in both markets. In Television "Rookie Blue", which is currently airing on ABC in the U.S. and Canwest in Canada, is one of the summer's highest rated scripted series and a second series was commissioned by both networks after just three episodes.

1. Underlying EBITDA is earnings before operating one-off items, share-based payment charges, interest, tax, depreciation and amortization of intangible assets. Underlying EBITDA is reconciled to Operating Profit in the 'Other Financial Information' section of the company's preliminary results announcement which is available at [ http://ir.entertainmentonegroup.com/entertainment/investors/rns/ ]

About Entertainment One

Entertainment One is a leading international company that specializes in the acquisition, production and distribution of entertainment content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Australia, and New Zealand. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, kids programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 20,000 film and television titles, 2,400 hours of television programming and 45,000 music tracks.

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