Business & Finance
Business and Finance
Business and Finance 
Mon, November 9, 2009
Ronn Motor Company Modifies H2GO(TM) Sales & Marketing Strategy With Emphasis on Sales to Big-Rig Fleet Trucks; Licensed Manufa
AUSTIN, TX--(Marketwire - November 9, 2009) - Ronn Motor Company, Inc. (
There are approximately 360,000 trucking companies operating millions of trucks on U.S. roads today. These large trucks are the backbone of the shipping and commercial industries and average only 5-7 miles per gallon nationally. Their annual fuel consumption accounts for 12.8% of the total automotive fuel purchased in one year. Every tenth of a mile increase in fuel efficiency will increase the truck owner's bottom line. With more that 100,000 miles of over-the-road field trials completed on big-rig trucks, H2GO™ has consistently delivered a 20% to 30% reduction in CO2 gases and an equally impressive mileage improvement.
Ronn Motors CEO Ronn Maxwell commented, "It was an obvious strategic move for us to focus our H2GO™ marketing and sales effort on the fleet truck market. As fuel cost is one of the largest operating expenses on these big-rigs and with the considerable number of miles put on these trucks every day, the savings to owner/operators is significant and the payback is realized in a matter of weeks. As well, H2GO™ provides a sustainable, eco-friendly, aftermarket technology that will allow these fleet owners to meet and exceed impending government emission regulations without costly upgrades to their existing trucks."
Ronn Motors has contracted with Frigette Energy Systems of Fort Worth, Texas to manufacture, market and distribute the H2GO™ product through Frigette's extensive dealer and distribution network that includes over 300,000 customers. Under the agreement with Frigette, Ronn Motors receives a royalty for each unit sold and shipped.
Phillip Kreymer, Director of Marketing for Frigette, stated, "We are very comfortable with the original projections of one million H2GO™ systems over three years, commencing in 2010. With a strong focus now on sales to the large fleet trucks, we believe that approximately 80% of the systems will go to satisfy demand in this market, with the remaining 20% projected to serve the automobile market. The anticipated H2GO™ retail price point for big-rig trucks will be in the range of $4,500 to $5,000. This would generate sales revenue in the range of $3.8 billion to $4.2 billion for the H2GO™ system over this three year period."
Headquartered in Horseshoe Bay, Texas, Ronn Motor Company, Inc. is a design and manufacturing company focused on the leading edge engineering of environmentally friendly, finely built premium automobiles and "green," eco-responsible technology. These technology systems include Hydrogen Fuel, Fuel Cells, and Plug-in Electrics and will be incorporated into our automobiles to be made available for aftermarket applications. Our products, coupled with RMC's core values of a strong sense of ethics, environmental sensitivity and premium quality, position the company as one of the new leaders in an automotive industry transitioning toward fuel efficiency. For more information, please visit [ www.ronnmotors.com ]
This release contains forward-looking statements that reflect Ronn Motors plans and expectations. In this press release and related comments by Company management, words like "expect," "anticipate," "estimate," "forecast," "objective," "plan," "goal" and similar expressions are used to identify forward-looking statements, representing management's current judgment and expectations about possible future events. Management believes these forward-looking statements and the judgments upon which they are based to be reasonable, but they are not guarantees of future performance and involve numerous known and unknown risks, uncertainties and other factors that may cause the Company's actual results, performance, achievements or financial position to be materially different from any future results, performance, achievements or financial position expressed or implied by these forward-looking statements.