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Isbre Holding Corp.: Isbre Holding Corp. Announces Placement in Mother Earth's Storehouses

^{Published on 2009-05-14 06:19:30, Last Modified on 2009-05-14 06:20:06 - Market Wire}
 

MONTVALE, NJ--(Marketwire - May 14, 2009) - Isbre Holding Corp. (PINKSHEETS: [ ISBH ]), importers of Isbre Norwegian Glacier Spring Water, today announced placement into the four Mother Earth's Natural Food & Vitamin Centers located in Southern New York State. Mother Earth's, founded in 1978, now operates industry-leading stores in Poughkeepsie, Saugerties, Kingston, and Hyde Park.

Over the past 18 months, Isbre has achieved placement in over 2,000 supermarkets and in over 3,000 other locations such as delis, convenience stores, restaurants and golf clubs. In total, Isbre can now be found in over 5,000 locations on the East Coast from Maine to Virginia.

According to William Louttit, Isbre Executive VP Sales & Marketing: "Isbre continues to exceed our placement and growth expectations. In particular, Isbre can now be found on a widespread basis in the New York and Philadelphia Metro Markets and continues to achieve placement in the varied classes of trade in these markets. Consumer awareness and repeat sales are building rapidly as consumers try our unique product and enjoy the Isbre experience."

Isbre Holding Corp., headquartered in Montvale, NJ, is a producer, distributor and marketer of bottled and bulk water. Isbre's source is a spring located in the glacier region at the end of the Hardanger Fjord on the West Coast of Norway. Isbre holds the trademark to the slogan "The World's Best Drinking Water®" that is featured on its labels. Currently the water is bottled in Norway and is sold in the U.S. and Europe. In the future, Isbre intends to transport water in tanker ships directly from its spring source to a bottling plant on the Delaware River in Bristol, Pennsylvania. Additional bottling facilities will open in the U.S. and globally. Isbre continues to seek global opportunities for sales of its bulk and bottled water.