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Tue, January 6, 2009Mon, January 5, 2009Interaand Macerich Launch Bluetooth Proximity Marketing Networkat Five Prominent Los Angeles Area Shopping Centers
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Published in Business and Finance on Monday, January 12th 2009 at 5:55 GMT, Last Modified on 2009-01-12 05:56:40 by Market Wire🞛 This publication is a summary or evaluation of another publication
NEW YORK--([ BUSINESS WIRE ])--Intera Group, Inc. and Macerich® (NYSE:MAC), one of the country's largest owners, operators and developers of major retail properties, today announced the launch of Intera's AzureMayanTM Bluetooth® Proximity Marketing network at five Macerich regional shopping centers in the greater Los Angeles area. Intera's network enables advertisers and merchants to deliver special offers and promotions via Bluetooth to patrons' mobile devices.
This launch includes Westside Pavilion in West Los Angeles, The Oaks in Thousand Oaks, Los Cerritos Center in Cerritos, Lakewood Center in Lakewood, and Stonewood Center in Downey. Bluetooth zones are located in or near food courts, cinema box offices, lobbies and other strategic locations throughout the more than six million square feet of retail space.
"Mobile marketing is vitally important for reaching consumers today and in the future," said Scott W. Burchard, senior vice president of business initiatives for Macerich. "It makes perfect sense to partner with Intera to deploy their Bluetooth network as shopping centers provide a unique opportunity to reach millions of consumers with relevant offers at the point of sale."
Macerich focuses on high-growth, attractive U.S. retail markets. In addition to properties in California, the company's portfolio includes some of the country's top-performing shopping centers in Arizona, the New York City metropolitan area and suburban Washington, D.C.
Intera's AzureMayan Bluetooth Proximity Marketing network enables marketers and advertisers to deliver highly targeted messages to consumers based on their location and near the point-of-sale, when targeted marketing has the greatest effect. Most importantly the mobile user incurs no usage or data charges, unlike wireless carrier-based offers. Intera's network is 100 percent opt-in, so consumers only receive offers and promotions if they choose. Intera's content delivery system supports all major content formats including video, audio, images, downloadable mobile applications and text. Download rates are typically much faster than via wireless 3G networks.
"Macerich operates some of the nation's most dynamic retail centers and serves as a model to other mall owners and operators looking to enrich value for tenants," said Kevin Thornton, CEO of Intera. "Intera's AzureMayan Bluetooth Proximity Marketing network has generated outstanding returns for advertisers, especially in environments where consumers have numerous options and are looking for the best possible retail experience."
Intera Group is promoting its solutions this week at the National Retail Federation's 98th Annual Convention and EXPO in New York City, booth number 1637.
About The Macerich Company
Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. The company is the sole general partner and owns an 86% ownership interest in The Macerich Partnership, L.P. Macerich now owns approximately 77 million square feet of gross leaseable area consisting primarily of interests in 72regional malls. Additional information about Macerich can be obtained from the Company's Web site at [ www.macerich.com ].
About Intera Group, Inc.
Intera provides out-of-home advertising and telecommunication services to over 4,000 businesses, including big box retailers, shopping mall owners and operators, cinema chains, gas stations and convenience stores, and transportation companies. Intera's AzureMayan Bluetooth Proximity Marketing network will cover the Top 10 Designated Market Areas (DMA's) and more in the USA by the end of 2009. Intera is working with global brands and their agencies to maximize the return on their marketing dollars, and partnering with analytics companies to bring online style measurements to out-of-home and mobile advertising. In business for over 20 years, privately held Intera is headquartered in Pleasanton, California. For more information, visit [ www.interainc.com ].
The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Intera Group, Inc. is under license.