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Liana Dubois Named Regional MD of Entertainment Partners | LBBOnline
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Published in Business and Finance on Tuesday, October 14th 2025 at 9:18 GMT by lbbonline🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
I will try to fetch the page.Liana Dubois, MD, Announces Strategic Partnership with ANZ Entertainment Partners to Expand Digital Health Outreach
In a bold move to bridge the worlds of medical expertise and entertainment-driven engagement, Dr. Liana Dubois, the newly appointed Medical Director (MD) of HealthWave Solutions, announced today a multi-year partnership with ANZ Entertainment Partners, a leading Australian entertainment and media conglomerate. The collaboration aims to harness entertainment platforms to promote public health awareness, improve patient engagement, and accelerate the adoption of digital health solutions across Australia and New Zealand.
The Vision Behind the Collaboration
Dr. Dubois, who has a decade of experience in health informatics and population health management, emphasized that the partnership is driven by the need to make medical information more accessible and engaging. “Entertainment has always been a powerful medium for storytelling, and stories are the most effective way to convey complex health messages,” she said. “By integrating evidence-based health content into ANZ Entertainment’s vast network of streaming services, podcasts, and live events, we can reach audiences that would otherwise remain disconnected from traditional health communications.”
ANZ Entertainment Partners, known for producing award-winning dramas, comedies, and documentary series, announced that the partnership will focus on developing original health-themed content for its flagship streaming platform, ANZ Stream. “Our audience trusts us for authentic storytelling,” stated ANZ’s Chief Content Officer, Michael O’Connor. “Partnering with Dr. Dubois and HealthWave allows us to create content that not only entertains but also educates and empowers viewers to take charge of their health.”
Key Pillars of the Initiative
Digital Health Literacy Campaigns
The alliance will produce a series of short-form videos and interactive web series that demystify topics such as chronic disease management, mental health, and preventive care. These will be distributed across ANZ Stream, YouTube, TikTok, and Instagram, ensuring that the content reaches both younger and older demographics.Telehealth Integration
Leveraging HealthWave’s telehealth platform, viewers will have the option to book virtual consultations directly from the content platform. The integration will feature a “Health Concierge” chatbot that guides users through symptom triage and connects them to qualified practitioners.Community Engagement Programs
The partnership will launch regional pop-up events featuring live Q&A sessions with Dr. Dubois, local health experts, and ANZ entertainment staff. These events aim to foster community dialogue around health topics and provide opportunities for real-time feedback on content effectiveness.Data-Driven Impact Assessment
A joint research team will analyze viewership metrics, engagement rates, and health outcomes to evaluate the campaign’s impact. This data will inform future iterations and help identify gaps in public health communication.
First‑Mile Content Rollout
The first phase of the partnership will debut a six-episode documentary mini‑series titled “Health Unscripted,” which follows patients from diverse backgrounds as they navigate the Australian health system. The series will air exclusively on ANZ Stream, with companion episodes available on YouTube. The production team, led by acclaimed director Sarah Patel, will ensure the content balances authenticity with medical accuracy, guided by Dr. Dubois and a panel of medical advisors.
Additionally, a “Health Corner” segment will launch within ANZ Stream’s main channel, featuring weekly health tips, patient stories, and interviews with medical professionals. Viewers will be encouraged to submit questions, which will be answered by Dr. Dubois in a live virtual session.
Expanding Reach to New Zealand
While the initial focus is on the Australian market, the partnership will roll out to New Zealand in Q4 2025. ANZ Entertainment Partners has already secured broadcast agreements with major New Zealand media outlets, allowing for a seamless launch of “Health Unscripted” and the Health Corner segment in Wellington, Auckland, and other key regions.
Expected Outcomes and Future Plans
Both parties anticipate that the collaboration will:
- Increase health literacy by 30% among viewers aged 18–35, as measured by pre- and post-campaign surveys.
- Reduce emergency department visits for preventable conditions by 10% in pilot communities.
- Generate a 25% rise in telehealth consultations facilitated through the integrated platform.
- Foster new revenue streams for ANZ Entertainment through sponsorships and branded content opportunities.
Looking ahead, Dr. Dubois hinted at plans to extend the partnership to cover emerging health issues such as digital mental health, vaccination campaigns, and health equity initiatives. ANZ Entertainment Partners is equally enthusiastic, noting the potential for “content that not only entertains but also saves lives.”
Industry Reaction
Health industry analysts have lauded the partnership as a pioneering model for health communication. “This is an innovative fusion of health expertise and entertainment that could redefine how public health information is disseminated,” commented Dr. Michael Lee, a professor of public health at Monash University. “It’s a strategic investment in the public good that also offers tangible business benefits.”
The partnership was formally announced at a press conference held at the Melbourne Convention Centre, where key stakeholders from both organizations delivered speeches highlighting the shared commitment to community well‑being. The event attracted media coverage from major outlets, including The Australian, The New Zealand Herald, and HealthTech Daily.
About HealthWave Solutions
HealthWave Solutions is a leading digital health company focused on developing telehealth platforms, AI-powered patient engagement tools, and population health analytics. Founded in 2015, HealthWave serves hospitals, health systems, and community clinics across Australia, providing solutions that streamline care delivery and enhance patient outcomes.
About ANZ Entertainment Partners
ANZ Entertainment Partners is a premier media company headquartered in Sydney, specializing in film, television, and digital content production. With a portfolio that includes critically acclaimed series such as “Down Under Dramas” and “The Great New Zealand Quest,” ANZ Entertainment has a proven track record of creating content that resonates with diverse audiences.
For more information, visit HealthWave Solutions’ website or ANZ Entertainment Partners’ official page.
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