Business & Finance
Tue, February 10, 2026
Mon, February 9, 2026
Superdrug Targets Key Regions with New Store Rollout
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Published in Business and Finance on Monday, February 9th 2026 at 10:16 GMT by 
Manchester Evening NewsLocales: England, UNITED KINGDOM
A Focus on Regional Coverage
Examining the list, several regional patterns emerge. There's a strong presence planned for the North West of England, with multiple locations around the Manchester area - including stores in Denton, Dukinfield, Macclesfield, Newton-le-Willows, Stockport and Thornton. This clustering suggests Superdrug sees significant potential in the region's consumer base. Similar concentrations can be observed in areas like East Anglia (with stores planned for towns like Aylsebury, Felixstowe and Soham) and the South West (with locations in Bournemouth, Bognor Regis and Totnes).
The inclusion of more remote locations, such as John O'Groats, is particularly noteworthy. This demonstrates Superdrug's commitment to providing access to health and beauty products even in areas with limited retail options. This can be particularly important for accessibility to essential health and wellness items for local residents and tourists alike.
Beyond Retail: The Evolving Role of Superdrug
Superdrug's expansion is happening within a rapidly changing retail landscape. The growth of online shopping and increased consumer focus on health and wellness are major driving forces. While the new stores will undoubtedly offer a traditional retail experience, it's likely Superdrug is also considering how these locations can integrate with its digital presence.
We've seen Superdrug expand its services in recent years to include beauty treatments, dermatology consultations, and even travel vaccinations. It's possible that the larger, relocated stores will feature expanded treatment rooms or dedicated wellness spaces. This would position Superdrug not just as a retailer, but as a destination for comprehensive health and beauty solutions. The new store designs may also prioritize creating engaging and interactive experiences for customers, such as personalized skincare consultations or make-up tutorials.
Implications for the Competition
Superdrug's aggressive expansion will undoubtedly put pressure on its competitors, particularly Boots and other pharmacy-led retailers. The increase in available retail space will intensify competition for market share and potentially lead to price wars or innovative promotions. Competitors will likely be watching Superdrug's rollout closely, assessing its impact on consumer behavior and adjusting their own strategies accordingly. The ability to successfully integrate online and offline experiences will be critical for all players in the market.
The expansion also signifies confidence in the brick-and-mortar retail sector, at a time when many retailers are scaling back physical stores. Superdrug clearly believes that there is still a strong demand for in-person shopping, especially when combined with accessible services and a modern retail environment. This investment in physical retail may well inspire other companies to reconsider their own strategies and prioritize customer experience.
Read the Full Manchester Evening News Article at:
[ https://www.manchestereveningnews.co.uk/news/uk-news/full-list-confirmed-new-superdrug-33388249 ]
