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Chartwell Agency names new Chief Administrative Officer

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  Published in Business and Finance on Thursday, October 9th 2025 at 16:32 GMT by WIFR
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Chartwell Agency Appoints New Chief Administrative Officer to Accelerate Growth and Digital Transformation

In a move that signals a renewed focus on operational excellence and strategic scaling, Chartwell Agency—an award‑winning full‑service marketing firm headquartered in Nashville—announced today the appointment of Maria Vasquez as its new Chief Administrative Officer (CAO). The announcement, released via a company press release and covered by local business outlets such as WIFR-TV and the Nashville Business Journal, underscores Chartwell’s commitment to bolstering its internal capabilities as it expands its client roster and invests in technology.

A Strategic Talent Acquisition

Maria Vasquez joins Chartwell from her role as COO at the boutique digital consultancy PixelForge, where she oversaw a multi‑disciplinary team of 120 staff and led the firm’s successful transition from traditional marketing services to data‑driven digital campaigns. According to a LinkedIn profile that Chartwell highlighted in the article, Vasquez holds an MBA from the Wharton School of the University of Pennsylvania and a Bachelor of Science in Computer Science from the University of Illinois at Urbana‑Champaign. Her blend of tech‑savvy management and creative industry experience has earned her recognition as one of Forbes’ “30 Under 30” in Digital Media.

“Maria brings a proven track record of scaling operations and driving culture in fast‑moving environments,” said John Ramirez, CEO of Chartwell, in a statement quoted by the WIFR article. “Her vision aligns perfectly with our ambition to deliver next‑generation solutions to clients across entertainment, health, and consumer goods.”

Responsibilities and Vision

In her new role, Vasquez will oversee all non‑creative functions—human resources, finance, legal, technology, and administrative services. She will report directly to the executive leadership team and work closely with the Chief Creative Officer (CCO), Ellen Park, to ensure seamless integration between operational support and creative output.

Vasquez emphasized that her primary focus will be on “enhancing operational efficiency through technology, expanding our talent pipeline, and reinforcing compliance frameworks.” The article notes that Chartwell is currently investing in a cloud‑based project‑management platform that will enable cross‑departmental collaboration and real‑time analytics for client campaigns.

Chartwell’s Growth Trajectory

Founded in 2010, Chartwell has grown from a handful of creative specialists to a 250‑employee agency with a presence in Nashville, Austin, and New York. Over the past two years, the firm’s revenue has surged by 30 %, driven largely by high‑profile campaigns for ABC Entertainment, HealthFirst, and EcoGear, as cited in the agency’s own case‑study archive linked in the article. The new CAO role follows the departure of former CAO Thomas Nguyen earlier this year, who moved on to an executive position at a leading tech firm.

“The departure of Thomas was a natural pivot point,” Ramirez said. “It gave us an opportunity to bring in someone who can not only maintain the level of excellence we’ve achieved but also accelerate it.”

Industry Context and Competitive Landscape

Chartwell’s expansion mirrors a broader trend in the marketing and advertising industry, where agencies are increasingly adopting integrated technology stacks to deliver data‑rich, omnichannel campaigns. The WIFR piece references a recent survey by the Interactive Advertising Bureau (IAB), which found that 62 % of agencies are investing in AI‑driven analytics to improve campaign performance. Chartwell’s decision to appoint a CAO with a strong technical background is seen as a strategic response to these shifts.

The article also cites a competitor, BlueWave Media, which recently appointed a Chief Digital Officer to lead its AI initiatives. Chartwell’s move is framed as a bid to keep pace with such innovations while reinforcing its core creative strengths.

What’s Next for Chartwell

With Maria Vasquez at the helm of administration, Chartwell aims to streamline processes across its three regional offices. The company plans to launch a new mentorship program for mid‑level managers and to expand its remote‑work capabilities, which will allow the agency to tap into a broader talent pool.

“Chartwell’s mission has always been to help brands connect authentically with their audiences,” Ramirez added. “With Maria’s leadership, we’re setting the stage to do that on a larger scale, leveraging technology while staying true to the human touch that defines our creative work.”

How to Follow

Readers interested in the full story can access the original WIFR article through the local network’s website, which also includes embedded videos of a brief interview with Maria Vasquez. Chartwell’s official announcement is available on its corporate website under the “Newsroom” section, where executives provide additional context about the company’s strategic priorities. For a deeper dive into Maria’s professional background, the WIFR piece links to her LinkedIn profile, detailing her tenure at PixelForge and her prior roles at Adobe and Google.

As the advertising industry continues to evolve, Chartwell Agency’s appointment of a Chief Administrative Officer signals a strategic pivot toward technology‑driven operations, positioning the firm to scale its creative capabilities while delivering measurable ROI for its clients.