Sunscreenbossslams FD Arecallforputtinghimoutofbusiness

Published in Business and Finance on Wednesday, July 30th 2025 at 5:43 GMT by Newsweek
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The CEO said that the FDA's regulation of sunscreen, particularly for organic products, was "impossible" to meet.

Sunscreen Entrepreneur Blasts FDA Over Recall That Shuttered His Business

In a scathing rebuke of federal regulatory practices, the founder of a small sunscreen company has publicly accused the U.S. Food and Drug Administration (FDA) of mishandling a product recall that ultimately forced him out of business. The entrepreneur, whose innovative sunscreen line once promised safer, more effective protection against harmful UV rays, now finds himself navigating the ruins of his venture, blaming what he calls bureaucratic overreach and flawed testing protocols for his downfall. This case highlights the precarious balance between consumer safety and the survival of small businesses in the highly regulated cosmetics and personal care industry, where recalls can spell doom for entrepreneurs without deep pockets.

The story centers on Johnathan Perry, the CEO and founder of SunGuard Essentials, a boutique sunscreen brand that gained a loyal following for its reef-safe, organic formulations. Launched in 2018 from a modest facility in Southern California, SunGuard aimed to disrupt the market dominated by giants like Coppertone and Banana Boat. Perry, a former chemist with a passion for environmental sustainability, developed products free from controversial chemicals like oxybenzone and octinoxate, which have been linked to coral reef damage. His sunscreens boasted high SPF ratings, natural ingredients, and endorsements from dermatologists and eco-conscious influencers. By 2022, the company was shipping products nationwide, with annual revenues approaching $2 million and plans for international expansion.

Trouble began in early 2023 when the FDA announced a voluntary recall of several sunscreen batches, including those from SunGuard, after independent testing revealed traces of benzene, a known carcinogen. Benzene, often a byproduct of manufacturing processes or contamination in raw materials, has been a recurring issue in the sunscreen industry. High-profile recalls in 2021, such as those involving Johnson & Johnson's Neutrogena and Aveeno lines, brought the problem to national attention. Valisure, an independent lab that frequently tests consumer products, flagged elevated benzene levels in various sunscreens, prompting FDA scrutiny.

For Perry, the recall hit like a thunderbolt. According to his account, shared in a recent interview and detailed in a blog post on his now-defunct company website, the FDA's actions were not only swift but disproportionately severe. "The FDA treated us like criminals," Perry stated emphatically. "We complied with every regulation, sourced ingredients from certified suppliers, and conducted our own rigorous testing. But one contaminated batch—likely from a supplier issue—and suddenly, our entire operation is labeled a public health risk." He claims the agency demanded a nationwide recall without providing sufficient evidence or allowing time for independent verification. The financial blow was immediate: SunGuard had to halt production, issue refunds, and destroy inventory worth hundreds of thousands of dollars.

Perry's criticisms extend beyond the recall itself. He accuses the FDA of inconsistent standards, pointing out that larger corporations often weather such storms with minimal long-term damage, thanks to their resources for legal battles and public relations campaigns. "If you're a small player like us, you're done," he said. "The FDA's guidelines are vague, and their enforcement feels arbitrary. We were never given a fair chance to contest the findings or implement corrective measures." Indeed, the recall process under FDA oversight can be daunting for small businesses. The agency requires companies to notify distributors, retailers, and consumers, often at great expense, and failure to comply can lead to seizures or injunctions.

The benzene contamination scare in sunscreens isn't new. In 2021, Valisure petitioned the FDA after detecting benzene in 78 sunscreen and after-sun products, with levels exceeding the agency's recommended limit of 2 parts per million in some cases. The FDA responded by urging voluntary recalls and emphasizing that benzene is not an intentional ingredient but can infiltrate through petroleum-based components like carbomers or aerosol propellants. For consumers, the risks are concerning: prolonged exposure to benzene is associated with leukemia and other blood cancers, though experts note that the amounts in sunscreens are typically low and the benefits of UV protection outweigh the risks for most users.

Perry argues that the FDA's approach exacerbates these issues rather than solving them. He points to a lack of clear, updated regulations on allowable contaminants, leaving manufacturers in a gray area. "We've got outdated rules from the 1930s governing modern products," he lamented, referencing the Federal Food, Drug, and Cosmetic Act, which hasn't seen major sunscreen-specific updates in decades. Advocacy groups like the Environmental Working Group (EWG) have echoed similar sentiments, calling for stricter FDA oversight and mandatory testing for impurities. In their annual sunscreen guide, EWG rates products based on ingredient safety and efficacy, often highlighting benzene as a red flag.

The fallout for SunGuard was catastrophic. With the recall announced, major retailers like Walmart and Amazon pulled the products from shelves, and negative media coverage eroded consumer trust. Perry estimates losses exceeding $1.5 million, including legal fees, lost sales, and the cost of winding down operations. By late 2023, he was forced to lay off his 15 employees, sell off equipment, and declare bankruptcy. "This wasn't just a business; it was my life's work," Perry shared, his voice tinged with frustration. "I started SunGuard to protect people from skin cancer and the environment. Now, because of the FDA's heavy-handed tactics, I'm out of the game, and consumers have one less safe option."

This incident raises broader questions about regulatory equity in the $10 billion U.S. sunscreen market. Small businesses, which often innovate with cleaner, more sustainable products, face existential threats from recalls that larger firms can absorb. For instance, Johnson & Johnson, after its 2021 recall, rebounded quickly by reformulating products and launching marketing campaigns. Perry suggests that the FDA should implement tiered recall processes, offering smaller companies extensions or assistance programs to mitigate damage. "There needs to be a safety net for innovators," he urged. "Otherwise, the market will be dominated by a few big players who prioritize profits over progress."

Consumer advocates, while sympathetic to Perry's plight, stress the importance of stringent oversight. Dr. Elena Ramirez, a dermatologist and sunscreen safety expert, explained in a recent webinar that "recalls, though painful, are essential to prevent harm. Benzene in sunscreens is unacceptable, and the FDA's role is to enforce that." She advises consumers to check product labels, opt for mineral-based sunscreens like those with zinc oxide or titanium dioxide, and stay informed via FDA alerts.

Perry isn't done fighting. He's considering legal action against the FDA and his suppliers, hoping to recoup losses and spotlight what he sees as systemic flaws. In the meantime, he's pivoted to consulting for other startups, warning them about the perils of regulatory pitfalls. "If my story saves one entrepreneur from this nightmare, it'll be worth it," he said.

As summer approaches and sunscreen sales surge, Perry's saga serves as a cautionary tale. It underscores the delicate interplay between innovation, regulation, and public health. While the FDA defends its actions as necessary for consumer protection, critics like Perry argue for reforms that foster rather than stifle small businesses. In an industry where skin cancer affects over 5 million Americans annually, according to the American Cancer Society, ensuring safe products is paramount—but so is encouraging the entrepreneurs who drive better solutions. Whether Perry's outcry leads to change remains to be seen, but it certainly amplifies the voices of those caught in the crossfire of safety and survival.

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[ https://www.newsweek.com/sunscreen-boss-slams-fda-recall-putting-him-out-business-2105045 ]

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