Unilever's CMO Says AI is Cutting Product Shoot Costs by 50%

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Unilever's CMO Says AI is Cutting Product Shoot Costs by 50%

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Unilever's CMO Says AI is Cutting Product Shoot Costs by 50%

//business-finance.news-articles.net/content/202 .. ays-ai-is-cutting-product-shoot-costs-by-50.html

Published in Business and Finance on Wednesday, March 19th 2025 at 7:21 GMT by Adweek
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

Unilever's chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology in its product shoots-and saving time and money in the process. Today [â€¦]

248x130/37484 Bytes

Unilever's Chief Marketing Officer, Esi Eggleston Bracey, has revealed that the company is leveraging artificial intelligence (AI) to significantly reduce costs associated with product photography. By using AI, Unilever has managed to cut the expenses of product shoots by approximately 50%. This cost reduction is achieved through AI's ability to generate high-quality images and videos, which traditionally would require expensive studio setups, models, and photographers. The technology not only speeds up the process but also allows for greater flexibility in marketing campaigns, enabling Unilever to adapt quickly to market changes and consumer preferences. This strategic use of AI underscores Unilever's commitment to innovation in marketing, aiming to enhance efficiency while maintaining high standards of visual content.

Read the Full Adweek Article at:
[ https://www.msn.com/en-us/money/companies/unilever-s-cmo-says-ai-is-cutting-product-shoot-costs-by-50/ar-AA1BbBQk ]