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The relationship between Ben & Jerry's and its parent company just got stickier

The relationship between Ben & Jerry's and its parent company, Unilever, has become more complex following a lawsuit filed by Ben & Jerry's against Unilever. The conflict arose after Unilever sold Ben & Jerry's operations in Israel to a local licensee, a decision that Ben & Jerry's board opposed, citing misalignment with their social mission. This sale was made without the board's approval, leading to a legal challenge where Ben & Jerry's alleges that Unilever breached their acquisition agreement by not adhering to the company's values. Unilever, on the other hand, maintains that it has the authority to make such decisions and has acted within its rights. This dispute highlights the tension between corporate governance and the preservation of a brand's ethical stance, potentially setting a precedent for how parent companies manage the social missions of their subsidiaries.

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[ https://www.msn.com/en-us/money/companies/the-relationship-between-ben-jerry-s-and-its-parent-company-just-got-stickier/ar-AA1Bgoex ]