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Walgreens replaced its refrigerator doors with digitized ad-laden glass. It might become a $200 million debacle

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Cooler Screens shut down access to hundreds of the digitized fridge doors, which Walgreens claims affected sales.
Walgreens has introduced a new technology in some of its stores by replacing traditional glass refrigerator doors with digitized screens. This initiative, part of a pilot program, aims to enhance the shopping experience by displaying dynamic content such as advertisements, nutritional information, and promotions directly on the doors. The screens not only serve to attract customer attention but also provide an interactive element, allowing for a more engaging and informative shopping environment. This move is part of Walgreens' broader strategy to modernize its stores and adapt to changing consumer behaviors, potentially increasing sales through targeted marketing and improving the overall in-store experience.

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