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Clarkonomics: Dissecting the complexity of paying Caitlin Clark what she's really worth

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Clark is responsible for 26.5% of WNBA activity - attendance, merchandise sales and TV. "The numbers are so staggering. They don't even seem real."
The article from IndyStar discusses the salary and market value of Caitlin Clark, the No. 1 overall pick by the Indiana Fever in the 2024 WNBA Draft. Despite her high profile and significant impact on the game, Clark's rookie salary is set at $76,535, which is considerably lower than what top NBA draft picks earn. The piece highlights the disparity between WNBA and NBA salaries, noting that while Clark's on-court contributions are undeniable, her off-court marketability could potentially bring in substantial revenue through endorsements and increased fan engagement. The article also touches on the broader issues of pay equity in women's sports, the financial constraints of the WNBA, and how Clark's presence might help in pushing for better compensation and league growth. It suggests that while her salary might not reflect her worth, her influence could lead to long-term benefits for the league and its players.

Read the Full The Indianapolis Star Article at:
[ https://www.indystar.com/story/sports/basketball/wnba/fever/2024/12/03/caitlin-clarks-salary-whats-cairlin-clark-worth-indiana-fever/75044499007/ ]