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[ Wed, Nov 27th 2024 ]: Bill Williamson
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Cardless swipes up $30 million to build a new generation of co-branded credit cards

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More than a quarter of all U.S. residents use co-branded credit cards to get discounts and other extras from brands they use regularly. But not all is
Cardless, a fintech startup focused on creating a new generation of co-branded credit cards, has successfully raised $30 million in a Series B funding round. The investment was led by existing investors, with participation from new investors as well. The company aims to leverage this capital to enhance its technology platform, expand its partnerships with major brands, and accelerate product development. Cardless differentiates itself by offering personalized rewards and experiences tailored to individual consumer behaviors, moving away from traditional one-size-fits-all credit card models. This approach not only aims to increase customer engagement but also to provide brands with deeper insights into consumer spending patterns. The funding round underscores the growing interest in innovative financial products that integrate seamlessly with lifestyle and brand loyalty programs.

Read the Full TechCrunch Article at [ https://techcrunch.com/2024/11/26/cardless-swipes-up-30m-to-build-a-new-generation-of-co-branded-credit-cards/ ]