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Kerry GAA hunting commercial director for business strategy and financial growth

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  Published in Business and Finance on Saturday, October 18th 2025 at 20:55 GMT by The Irish News
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Kerry GAA Seeks Commercial Director to Drive Revenue and Strategy

Kerry County Gaelic Athletic Association (GAA) is actively recruiting a Commercial Director, signaling an ambitious push to bolster its business operations and secure long-term financial stability. The role, advertised on various platforms including IrishJobs, represents a significant investment by the organization in professionalizing its commercial strategy and maximizing revenue generation. This move reflects a broader trend within GAA organizations across Ireland seeking to enhance their operational capabilities and compete for sponsorship and commercial partnerships.

The core responsibility of the Commercial Director will be developing and executing a comprehensive commercial plan aligned with Kerry GAA’s strategic goals. The position isn't simply about securing sponsorships; it encompasses a wider remit including brand management, partnership development, digital marketing, and revenue diversification. Kerry GAA is seeking an individual capable of identifying new income streams beyond traditional sponsorship deals, exploring opportunities in areas like merchandise sales, event hosting, and potentially even leveraging the county team’s global appeal for international partnerships.

The advertisement highlights several key requirements for the role. The ideal candidate will possess a proven track record in commercial leadership, ideally within sports or a related field. Experience in developing and implementing successful sponsorship strategies is essential, as is a strong understanding of financial management principles. Crucially, the position demands excellent communication and negotiation skills – vital for building relationships with potential sponsors, stakeholders, and internal teams. The ability to analyze market trends, identify opportunities, and present compelling proposals will also be critical.

The job description emphasizes the need for someone who can work collaboratively across different departments within Kerry GAA. This includes liaising with the county management team, club representatives, and the finance committee to ensure commercial activities are aligned with overall organizational objectives. The Commercial Director will report directly to the County Board Chairman and will be responsible for managing a small team of marketing and communications professionals.

The timing of this recruitment drive is noteworthy. Kerry GAA has consistently been one of the most successful counties in Gaelic football, attracting significant national attention and boasting a large and passionate fanbase. However, maintaining that success requires substantial investment in infrastructure, player development, and coaching resources. The cost of running a county team at Kerry’s level is considerable, encompassing travel expenses, training facilities, medical support, and equipment. Securing sustainable funding is therefore paramount to ensuring the continued competitiveness of the team and supporting GAA activities across the county.

The article references the current Commercial Manager, John O'Keeffe, who has been in the role for a number of years. While his contributions have undoubtedly been valuable, this new position suggests a desire to elevate the commercial function to a more strategic level. The move indicates a recognition that the existing structure may need strengthening to meet the evolving challenges and opportunities within the sporting landscape.

The salary range offered is substantial, reflecting the importance placed on the role and the high caliber of candidate Kerry GAA hopes to attract. This investment underscores the organization’s commitment to professionalizing its operations and maximizing its commercial potential. The successful applicant will be tasked with not only securing immediate revenue gains but also building a sustainable commercial foundation for Kerry GAA's future success.

The recruitment process is being managed through IrishJobs, where further details about the role and application instructions can be found [ https://www.irishjobs.ie/job/kerry-gaa-commercial-director_KERRY-GA-102346 ]. The closing date for applications is May 17th, 2024.

The search for a Commercial Director highlights Kerry GAA’s proactive approach to financial management and its ambition to further solidify its position as a leading force in Gaelic football. It signals a commitment to professionalizing the organization's commercial operations and securing long-term sustainability through strategic partnerships and diversified revenue streams.