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  Published in Business and Finance on Monday, October 13th 2025 at 12:21 GMT by reuters.com

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Fetching URL.Traveloka, Southeast Asia’s leading online travel marketplace, has set its sights on a broader financial future as it prepares for a 2021 public listing. The Indonesian‑based platform, which has already revolutionised travel booking across the region, announced plans to deepen its fintech footprint through a series of new payment, wallet and credit‑service offerings that will be rolled out across multiple Southeast Asian markets before the company goes public.

A growing travel powerhouse

Founded in 2012 by Nadiem Makarim and his co‑founders, Traveloka has grown from a simple flight‑booking site to a multi‑service ecosystem that includes hotels, event tickets, rideshare and restaurant reservations. The company now boasts more than 20 million active users and an annual revenue that surpassed US$600 million in 2019, up from roughly US$200 million just a year earlier. Its rapid growth has attracted significant investment from global funds: a recent Series D round raised US$200 million, led by KKR, Temasek, and SoftBank Vision Fund.

The company’s CEO, Nadiem Makarim, told Reuters in a recent interview that the 2021 listing “will provide the capital needed to scale Traveloka’s core travel services and to expand our fintech capabilities across the region.” He highlighted that the fintech expansion is not an afterthought but a core pillar of Traveloka’s long‑term vision to become a “superapp” that integrates travel, payments and finance for everyday consumers.

Fintech expansion strategy

Traveloka’s fintech plans centre around its new “Traveloka Pay” platform, a digital wallet that will enable users to top up balances, transfer funds, pay for travel services and complete everyday transactions in multiple Southeast Asian currencies. The company has already launched a pilot version in Indonesia, where it partnered with local banks to issue Visa‑prepaid cards linked to the wallet. The next phase will see Traveloka Pay extended to Malaysia, Singapore, Thailand, Vietnam, and the Philippines, with a focus on cross‑border payment interoperability.

The company will also introduce a “PayLater” credit service that allows customers to book travel and pay later with an option for installment plans. Traveloka is reportedly negotiating with regional banks to back the credit line, which could generate additional revenue through interest and transaction fees. In addition, the company plans to roll out a Traveloka Card—a co‑branded debit card that would link to the wallet and provide instant rewards and travel discounts.

“The integration of travel booking with payment and credit services creates a closed loop that benefits both consumers and the company,” Makarim said. “Users can book, pay, and manage all aspects of their trip within a single ecosystem, and we can offer personalised financial products based on their travel patterns.”

Competitive landscape

Traveloka’s push into fintech comes amid heightened competition from other regional tech firms that are blurring the lines between travel, payments and lifestyle services. Grab, for instance, has already entered the travel market with its own booking platform and is also expanding its payment and credit offerings. Meanwhile, local players such as Klook and 12Go are exploring similar cross‑service models.

Industry analysts view Traveloka’s fintech strategy as a natural extension of its data advantage. The platform collects vast amounts of consumer behaviour data across booking, payment and loyalty programmes, providing a strong foundation for personalised financial services. By offering credit, wallet and card services, Traveloka can generate additional revenue streams while deepening customer engagement.

2021 listing and future prospects

Traveloka’s upcoming 2021 listing will be one of the largest for a Southeast Asian tech company in the region. The company has not yet decided whether it will go public through a traditional IPO or a special purpose acquisition company (SPAC) route. However, executives have indicated that they are keen on a listing that maximises shareholder value while maintaining operational flexibility.

The capital raised through the listing is expected to support Traveloka’s fintech rollout, as well as its expansion into new verticals such as insurance and loyalty programmes. The company also plans to explore strategic acquisitions of local fintech firms to accelerate its technology capabilities and market reach.

In short, Traveloka’s strategic focus on fintech underscores its ambition to evolve beyond a travel app into a comprehensive digital lifestyle platform. With a robust user base, significant financial backing, and a clear roadmap for payment and credit services, the company is poised to leverage its data assets and technology infrastructure to capture a larger share of Southeast Asia’s growing digital economy.

For more information on Traveloka’s latest developments, visit the company’s official website at www.traveloka.com.