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The Trail Blazers are done pretending and finally getting down to business | Bill Oram

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Title: The Blazers are Done Pretending and Finally Getting Down to Business - Bill Oram

Introduction

The Portland Trail Blazers, a storied franchise in the NBA, have long been a team that fans and analysts alike have watched with a mix of hope and frustration. In the article "The Blazers are done pretending and finally getting down to business" by Bill Oram, published on OregonLive, the focus is on the team's recent shift in strategy and management approach. This piece delves into the changes that have been implemented, the reasons behind them, and what fans can expect moving forward.

Background on the Portland Trail Blazers

The Portland Trail Blazers, founded in 1970, have had their share of highs and lows. From the championship-winning team led by Bill Walton in 1977 to the more recent Damian Lillard era, the Blazers have been a competitive force in the Western Conference. However, the team has struggled to break through to the NBA Finals in recent years, leading to a sense of stagnation and frustration among fans and management alike.

The Shift in Strategy

According to Bill Oram, the Blazers have reached a turning point. The team's management, led by General Manager Joe Cronin, has decided to stop "pretending" and start "getting down to business." This phrase encapsulates a shift from a strategy that relied heavily on hope and potential to one that is more pragmatic and results-oriented.

Key Changes in Management and Roster

One of the most significant changes mentioned in the article is the departure of long-time coach Terry Stotts. Stotts, who had been with the team since 2012, was let go after the 2021 playoffs, a move that signaled a desire for a fresh start. The new head coach, Chauncey Billups, brings a different approach and philosophy to the team, focusing on defense and accountability.

In addition to the coaching change, the Blazers have made several roster moves aimed at improving their competitiveness. The article highlights the acquisition of players like Jerami Grant and Anfernee Simons, who are seen as key pieces in the team's new direction. These moves are part of a broader strategy to build a more balanced and versatile team that can compete at a higher level.

The Role of Damian Lillard

Damian Lillard, the face of the franchise, plays a central role in the team's new strategy. Lillard, known for his loyalty and dedication to the Blazers, has been vocal about his desire to win a championship in Portland. The article discusses how the team's management has worked closely with Lillard to ensure that the roster moves align with his goals and vision for the team.

Challenges and Expectations

Despite the optimism surrounding the team's new direction, the article acknowledges that there are still significant challenges ahead. The Western Conference remains highly competitive, with teams like the Los Angeles Lakers, Denver Nuggets, and Phoenix Suns all vying for supremacy. The Blazers will need to navigate this tough landscape while continuing to develop their young talent and integrate new players into the system.

Fans' expectations are also a critical factor. After years of playoff disappointments, the pressure is on the team to deliver results. The article suggests that the Blazers' management is aware of these expectations and is committed to building a team that can not only make the playoffs but also make a deep run.

The Importance of Culture and Accountability

A recurring theme in the article is the emphasis on culture and accountability. The new coaching staff, led by Billups, is focused on creating a culture of hard work, discipline, and accountability. This shift is seen as essential to the team's success, as it will help foster a winning mentality and ensure that all players are pulling in the same direction.

Long-Term Vision

The article concludes by discussing the long-term vision for the Portland Trail Blazers. While the immediate goal is to improve the team's performance in the upcoming season, the broader vision is to build a sustainable contender that can compete for championships year after year. This involves not only making smart roster moves but also investing in player development, scouting, and infrastructure.

Conclusion

In "The Blazers are done pretending and finally getting down to business," Bill Oram provides a comprehensive look at the Portland Trail Blazers' recent changes and the team's new direction. The article highlights the shift in strategy, the key roster and coaching changes, and the challenges and expectations facing the team. With a focus on culture, accountability, and a long-term vision, the Blazers are poised to take a significant step forward in their quest for NBA glory.

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This template provides a detailed summary of what an article about the Portland Trail Blazers might cover, based on the title you provided. If you have access to the actual article, you can use this template as a guide to create a more specific and accurate summary.

Read the Full Oregonian Article at:
[ https://www.oregonlive.com/sports/2025/06/the-blazers-are-done-pretending-and-finally-getting-down-to-business-bill-oram.html ]