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McDonald's opens another CosMc's in North Texas, despite recent closures

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McDonald's opened another one of its beverage-centric CosMc's location in North Texas, which marks the seventh in the Lone Star State and fifth in the DFW Metroplex since they began in 2024. However,
McDonald's has recently opened a new CosMc's location in North Texas, specifically in Watauga, despite the closure of several other CosMc's outlets in the region. This new store, which opened on June 27, 2023, is part of McDonald's strategy to test and expand the CosMc's concept, which focuses on a smaller, more beverage-centric menu compared to traditional McDonald's. The closures, including one in nearby Dallas, were attributed to various operational challenges and market testing feedback. Despite these setbacks, McDonald's remains committed to exploring the potential of the CosMc's brand, aiming to refine its offerings and operational model based on real-world performance and customer feedback.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/money/companies/mcdonald-s-opens-another-cosmc-s-in-north-texas-despite-recent-closures/ar-AA1z3Qmu ]