LAS VEGAS, NV--(Marketwire - Aug 13, 2012) - Security First International Holdings, Inc. (PINKSHEETS: [ SCFR ]): Following change of control, new management announced today that the company has acquired the direct response mobile marketing technology assets from Smart Future Ventures Canada, and that the company will know be known as "As Seen on Android."

The acquisition assists the company with the execution of its strategic goal of providing shopping solutions to the Android market.

"The direct response mobile marketing platform will allow the company to pursue opportunities in the mobile shopping space," said Brian Fowler, President.

"With the increased acceptance of mobile commerce, the company's vision is to provide consumers and merchants a simplified shopping solution for the Android market," said Teresa Ambroz, CEO.

In order to help maintain consistency and new business direction, management has decided to brand and operate under the name "As Seen on Android."

About Security First Holdings International, Inc. (SCFR.PK)
Security First Holdings International, Inc. (PINKSHEETS: [ SCFR ]), aka As Seen on Android, creates new possibilities for the mobile commerce market through new technology and platforms that will create a meaningful impact on all consumers. A technology company redefining mobile shopping, As Seen on Android brings together an advanced Direct Response Mobile Marketing platform designed to create a consumer mobile shopping lifestyle that is a more connected, powerful experience. As Seen on Android is connecting consumers with top quality brand name products directly though their mobile phone.

More information about Security First International Holdings, Inc. (PINKSHEETS: [ SCFR ]) is available at: [ http://asseenonandroid.com/investors ]

Forward Looking Statement
This press release may contain forward-looking statements, including statements about the business plan and prospective financial condition of Security First Holdings International, Inc. The forward-looking statements are subject to risks and uncertainties, including that the parties may not complete the transaction or that when completed, the transaction might be different than presently contemplated. Readers should not place undue reliance on the forward-looking statements. Security First Holdings International, Inc. does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. In addition, any forward-looking statements regarding expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: whether Security First Holdings International, Inc. can successfully execute its operating plan; its ability to integrate acquired companies and technology; its ability to retain key employees; its ability to successfully combine product offerings and customer acceptance of combined products; general market conditions; and whether Security First Holdings International, Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release.

© 2012 Security First International Holdings, Inc. (SCFR). The information contained herein is subject to change without notice. The only warranties for SCFR products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. SCFR shall not be liable for technical or editorial errors or omissions contained herein.