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CHICAGO--([ BUSINESS WIRE ])--[ Kemper Corporation ] (NYSE: KMPR) announced today that it is changing the name of its Unitrin Specialty business to Kemper Specialty, effective April 9, 2012.

"Our next step will be the rebranding of the Unitrin Direct business in the near future."

aThis announcement demonstrates continued progress in the rebranding of our family of companies. The market reception to our Kemper name has been terrific, and I am pleased with our progress to date,a said Donald G. Southwell, Kemperas Chairman, President and Chief Executive Officer. aOur next step will be the rebranding of the Unitrin Direct business in the near future.a

While the name is new, Kemper Specialty remains strongly committed to serving its customers and the agencies that support them. For more information on the name change please visit [ kemperspecialty.com ]

About Kemper

Kemper Specialty is part of [ Kemper Corporation ] and provides personal and commercial [ auto insurance ] to select areas of the non-standard auto market. Kemper is a diversified insurance holding company with subsidiaries that provide life, health, auto, homeowners, [ renters insurance ] and other products to the individual and small business markets. Kemper serves its customers through a network of independent agents, brokers and career agents, as well as directly to consumers via direct mail, web, employer-sponsored employee benefit programs and other affinity relationships.

Additional information about Kemper is available by visiting [ kemper.com ].