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NEWARK, N.J.--([ BUSINESS WIRE ])--Market volatility, people living longer, rising retirement costs, and the migration away from traditional pension plans all add up to a need for innovative workplace retirement solutions according to a web site launched by Prudential Retirement. Prudential Retirement is a business unit of Prudential Financial, Inc. (NYSE: PRU).

"We know that many Americans are struggling with substantial retirement income challenges today"

aWe know that many Americans are struggling with substantial retirement income challenges today,a said Srinivas D. Reddy, CFA, senior vice president, Institutional Income, Prudential Retirement. aWe believe that people, most notably baby boomers, recognize they must shoulder more personal responsibility to finance longer and more expensive retirements. The goal of our website is to help the intermediary community view Prudentialas income solutions as a way to help individuals take charge and address their personal challenges.a

The new web site, [ www.incomechallenges.com ], provides plan consultants, advisors, and sponsors multi-media content across a broad range of retirement income related research topics and thought leadership perspectives. The site also offers a closer look at Prudentialas approach to helping the growing number of retirement plan participants who seek guaranteed income.*

aThis new website is the latest in a series of digital tools that we have brought to the marketplace to assist plan consultants, advisors and plan sponsors in understanding Prudential Retirement full suite of retirement income solutions and how they can add value to a companyas retirement plan,a said Kara Segreto, chief marketing officer of Prudential Retirement.

*2010 Greenwald Survey ACLI. Guarantees are based on the claims-paying ability of the insurance company.

Prudential Retirement delivers retirement plan solutions for public, private, and non-profit organizations. Services include state-of-the-art record keeping, administrative services, investment management, comprehensive employee investment education and communications, and trustee management, comprehensive employee investment education and communications, and trustee services. With over 85 years of retirement experience, Prudential Retirement helps meet the needs of over 3.6 million participants and annuitants. Prudential Retirement has $220.7 billion in retirement account values as of June 30, 2011.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $883 billion of assets under management as of June 30, 2011, has operations in the United States, Asia, Europe, and Latin America. Prudentialas diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudentialas iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit [ http://www.news.prudential.com/ ].

Guarantees are based on the claims-paying ability of the insurance company and are subject to certain imitations, terms, and conditions. Withdrawals or transfers (other than transfers between Active IncomeFlex Target Funds) proportionately reduce guaranteed values prior to locking in. After Lock-in withdrawals in excess of the Lifetime Annual Withdrawal Amount will reduce future guaranteed withdrawals proportionately.

Products issued by Prudential Retirement Insurance and Annuity Company (PRIAC), Hartford, CT and its affiliates.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

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