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Remodeling Professionals Name Cooper Lightinga?s Halo Brand the Leader in Lighting

^{Published on 2010-11-04 06:26:14 - Market Wire}
 

PEACHTREE CITY, Ga.--([ BUSINESS WIRE ])--Cooper Lighting, a division of Cooper Industries plc (NYSE: CBE), has announced that its Halo brand of recessed and track lighting has been named by REMODELING magazine as the Brand Leader in lighting. Sweeping all four categories, Halo was notably chosen in the lighting categories of Brand Familiarity, Brands Used in Past Two Years, Brands Used Most, and Brands Used in Past Two Years and/or Would Consider.

"We are honored that remodeling professionals have chosen Halo as their preferred brand of choice in the latest Remodeling magazine survey"

aWe are honored that remodeling professionals have chosen Halo as their preferred brand of choice in the latest Remodeling magazine survey,a said Cooper Lighting Vice President and General Manager Mark Eubanks. aOur continued commitment to quality, innovation and value has helped us to form a strong bond with professional contractors over the past 50+ years. We remain committed to our dedicated goal of bringing the best selection in energy-efficient lighting choices to the remodeling industry, and our ongoing efforts to introduce new ENERGY STAR^® qualified Halo products helps us continue to achieve that goal.a

The REMODELING 2010 Brand Use Study conducted by Readex Research, an independent research company, surveys in-depth the brands REMODELING recipients know best and the ones they use or are willing to use. The survey results overwhelmingly solidified Halo as the preferred choice in the lighting category. When asked about what brands respondents had used in the past two years, Halo was named by 74%a"while the next chosen brand was named by 35% of the survey respondentsa"and 78% would consider or have used Halo products in the past two years. Forty percent of respondents chose Halo as the brand they have used the most, while the second brand named was selected by only 12%. When asked about brand familiarity, Halo was chosen by 83% of the respondents.

Earlier this year, Halo was also chosen as the Brand Leader by Builder magazine subscribers for the eleventh consecutive year, sweeping all four lighting categories that included Brand Familiarity, Brand Used in Past 2 Years, Brand Used Most, and Quality.

For additional information, visit [ www.cooperlighting.com ] or email [ TalkToUs@CooperIndustries.com ].

About Cooper Lighting

Cooper Lighting, a subsidiary of Cooper Industries plc (NYSE: CBE), is the leading provider of innovative, high quality interior and exterior lighting fixtures and related products to worldwide commercial, industrial, retail, institutional, residential and utility markets. As lighting technologies have advanced over the years, Cooper Lighting has been at the forefront of the industry in helping businesses and communities leverage the latest technologies to improve efficiency, reduce costs and enrich the quality of the environment. For more information, visit [ www.cooperlighting.com ].

About Cooper Industries

Cooper Industries plc (NYSE: CBE) is a global manufacturer with 2009 revenues of $5.1 billion. Founded in 1833, Cooper's sustained level of success is attributable to a constant focus on innovation, evolving business practices while maintaining the highest ethical standards, and meeting customer needs. The Company has seven operating divisions with leading market share positions and world-class products and brands including: Bussmann electrical and electronic fuses; Crouse-Hinds and CEAG explosion-proof electrical equipment; Halo and Metalux lighting fixtures; and Kyle and McGraw-Edison power systems products. With this broad range of products, Cooper is uniquely positioned for several long-term growth trends including the global infrastructure build-out, the need to improve the reliability and productivity of the electric grid, the demand for higher energy-efficient products and the need for improved electrical safety. In 2009, sixty-one percent of total sales were to customers in the industrial and utility end-markets and thirty-nine percent of total sales were to customers outside the United States. Cooper has manufacturing facilities in 23 countries as of 2009. For more information, visit the website at [ www.cooperindustries.com ].

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