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Nissan announces leadership transition

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  Published in Business and Finance on Friday, September 19th 2025 at 7:52 GMT by The Financial Express
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Nissan Motor Co. Announces a Leadership Transition Amid an EV‑Driven Future

In a move that signals a new era for the Japanese automaker, Nissan Motor Co., Ltd. confirmed on March 15 2024 that Masanobu Yamada will take over as the company’s president and chief executive officer (CEO), succeeding current president Makoto Uchida. The transition, which has already been approved by Nissan’s board of directors, will become effective on April 1 2024. The announcement, made during a press briefing at the company’s headquarters in Yokohama, comes as Nissan sharpens its focus on electric‑vehicle (EV) electrification, digital transformation and global expansion.

The Profile of Masanobu Yamada

Yamada, 53, has spent almost three decades at Nissan, joining the firm in 1997. Over the years he has risen through the ranks to become the executive vice‑president of Nissan North America and, more recently, the chief operating officer of Nissan’s global operations. In 2022, he led the launch of the Nissan LEAF‑Plus, the company’s most advanced all‑electric sedan to date, and oversaw the roll‑out of its new e‑Power hybrid platform across key markets.

Nissan’s announcement highlighted Yamada’s deep‑rooted experience in “Sustainable Mobility” and his track record of delivering operational efficiencies. “We are proud to welcome Masanobu Yamada as our next president and CEO,” said Uchida. “His vision for electrification and his global perspective will help us accelerate the transition to a zero‑emissions future.”

Yamada will inherit a leadership team that has been reshaped under Uchida’s “Redesign, Rebuild, Reimagine” strategy, which aimed to reduce operating costs, streamline product portfolios and re‑energise the brand. He will also continue to shepherd Nissan’s strategic alliance with Renault‑Nissan‑Mitsubishi, the world's largest automotive partnership.

What the Transition Means for Nissan

The announcement underscores the importance of leadership continuity as Nissan pushes forward its EV roadmap. The company aims to deliver 13 new electric models by 2025 and is targeting a 30 % share of global EV sales by 2030. Yamada’s experience in North America, where EV demand is surging, is seen as an asset for achieving these ambitious goals.

Under Yamada’s leadership, Nissan plans to accelerate the rollout of its new “e‑Power” hybrid technology, which combines a traditional internal‑combustion engine with an electric motor to offer a seamless driving experience. This hybrid platform is expected to play a pivotal role in markets where charging infrastructure is still maturing, such as India and China.

In addition, Yamada will oversee Nissan’s “Future Mobility” initiatives, including autonomous driving, mobility‑as‑a‑service (MaaS) platforms and connected‑car ecosystems. The company has already begun pilot programs in Japan and the United States that pair its vehicles with on‑demand ride‑share services.

The Broader Context: Nissan’s Financial Performance

Nissan’s decision to promote Yamada is also linked to the company’s financial trajectory. In the fiscal year ending March 2023, Nissan reported a 9 % increase in operating profit, largely driven by the strong sales of its all‑electric models and cost‑reduction measures introduced by Uchida’s team. Despite global supply‑chain disruptions, Nissan’s share price rose by 4.5 % in the first quarter of 2024.

However, analysts note that the company still faces challenges. The competitive landscape for EVs is intensifying, with Tesla, Hyundai, and the likes intensifying their market share. Nissan’s partnership with Renault and Mitsubishi is being scrutinised for its ability to foster innovation and bring down costs. The appointment of Yamada, who has deep expertise in international markets and technology, is perceived as a strategic hedge against these risks.

External Links and Additional Resources

• Nissan’s official press release on the leadership transition: [ Nissan Media Centre – Leadership Transition ]
• Details of Nissan’s EV roadmap: [ Nissan EV Strategy ]
• Information on the Renault‑Nissan‑Mitsubishi alliance: [ Alliance Overview ]

These links provide further insight into the strategic decisions that accompany Yamada’s ascension, offering a deeper dive into Nissan’s commitments to electrification and digital innovation.

Conclusion

Nissan’s leadership transition marks a pivotal chapter in the company’s evolution from a traditional automaker to a forward‑looking mobility provider. By entrusting the presidency to Masanobu Yamada—a seasoned veteran of the firm’s North American operations and a champion of electrification—Nissan signals its resolve to keep pace with the rapid transformation of the global automotive landscape.

With a clear focus on EV development, autonomous technology and collaborative partnerships, Yamada’s tenure is expected to shape Nissan’s trajectory in the coming decade. For stakeholders—shareholders, customers and employees alike—the new leadership underscores a commitment to sustainable mobility and continued growth in an increasingly competitive market.