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Wells Fargo Offers Personalization for Cardholders

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  Published in Business and Finance on Monday, January 26th 2009 at 7:16 GMT, Last Modified on 2009-01-26 07:17:13 by Market Wire
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SAN FRANCISCO--([ BUSINESS WIRE ])--Starting today, Wells Fargo customers have the option of adding a personal touch to their wallets. Wells Fargo & Company (NYSE:WFC) has launched the Wells Fargo^® Card Design Studio^SM service, which gives consumer and business customers the option to customize the design of their Wells Fargo Check Cards or Credit Cards.

"The reason we launched Wells Fargo^® Card Design Studio^SM is two-fold," said Brenda Yost, Wells Fargo Debit Card marketing manager. "First, our cardholders told us they want to be able to personalize their cards. Second, by giving our cardholders the ability to design their cards with their favorite images, we hope our cards become their payment form of choice."

Customers can add a photo to their card of themselves, a snapshot of their family or friends, a picture of a pet, or an image of a special hobby. Customers can customize the card background with an image of their choice or one from Wells Fargo's Image Library. Or they can add a personal headshot to the top left corner of their card.

Business owners can showcase their business on their cards by adding their logo or a photo that represents their business. Business owners have three options in creating their card design. They can customize the card background with an image of their choice or one from Wells Fargo's Image Library. They can add a logo to their cards with their business name and tagline. Or they can add a personal headshot to the top left corner of the card.

"Javelin research indicates that personalizing cards can be an effective tool for customer retention and increased card usage," said Bruce Cundiff, Javelin Strategy & Research director of payments research and consulting. "In the current economic environment, this can be effectively leveraged to drive customer affinity, transaction volume, profitability and competitive advantage."

The Card Design Studio service is available to card customers enrolled in Wells Fargo Online^®or Business Online Banking. More information about The Card Design Studio is available online at wellsfargo.com/carddesignstudio.

About Wells Fargo & Company

Wells Fargo & Company is a diversified financial services company with $1.4 trillion in assets, providing banking, insurance, investments, mortgage and consumer finance through almost 11,000 stores and the internet (wellsfargo.com) across North America and internationally. Wells Fargo Bank, N.A. has the highest credit rating currently given to U.S. banks by Moody's Investors Service, "Aa1," and Standard & Poor's Ratings Services, "AA+."