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on: Yesterday Afternoon
by: lbbonline

LEGO's Shift to Personality-Led Growth via Celebrity Talent

80 LEGO is implementing personality-led growth by appointing a Head of Celebrity Talent to target the kidult market with curated luxury collectibles.

on: Yesterday Afternoon
by: lbbonline

Kwik Fit and Channel 4: A New Era of Family Entertainment

47 Kwik Fit and Channel 4 are producing a family entertainment series to evolve the brand's image from a utilitarian service to a lifestyle identity.