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The 'Uber Eats of fitness': What your $10 gym class is really costing


Published on 2024-12-11 03:43:11 - Sydney Morning Herald
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The article from The Sydney Morning Herald discusses the rising costs and hidden expenses associated with boutique fitness classes, often marketed as affordable through subscription models similar to Uber Eats. It highlights how these classes, which can cost around $10 per session, come with additional fees like membership subscriptions, booking fees, and penalties for cancellations or no-shows. The piece delves into the business model of these fitness studios, revealing that while they offer convenience and flexibility, the actual cost per class can be significantly higher when considering all associated charges. It also touches on the psychological tactics used to encourage continuous attendance and spending, such as limited availability and the fear of missing out (FOMO). The article suggests that consumers need to be more aware of the total cost and the fine print to truly understand what their fitness investment entails.

Read the Full Sydney Morning Herald Article at:
[ https://www.smh.com.au/lifestyle/health-and-wellness/the-uber-eats-of-fitness-what-your-10-gym-class-is-really-costing-20240812-p5k1qf.html ]