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Prudential launches aBring Your Challengesa? advertising campaign

^{Published on 2011-05-23 13:45:33 - Market Wire}
 

NEWARK, N.J.--([ BUSINESS WIRE ])--Prudential Financial, Inc. (NYSE:PRU) is inviting individuals, financial professionals and institutions to aBring Your Challengesa in its new U.S. advertising campaign. The new campaign, which launches on May 24, builds on Prudentiala™s 135-year history of meeting Americansa™ financial challenges.

"aBring Your Challengesa™ will build on the strength of Prudentiala™s brand and our leadership position in our core businesses through a 360-degree advertising and marketing campaign across traditional and digital media platforms."

aThis is a significant new campaign designed to demonstrate the important leadership role Prudential plays in helping people and organizations tackle their biggest financial challenges,a said Colin McConnell, head of Prudential Advertising, the companya™s in-house advertising agency. aaBring Your Challengesa™ will build on the strength of Prudentiala™s brand and our leadership position in our core businesses through a 360-degree advertising and marketing campaign across traditional and digital media platforms.a

The campaign will debut with [ advertisements ] in The New York Times, The Wall Street Journal, Washington Post, USA Today, The Star-Ledger, Barrona™s and the Financial Times. The campaign will include television, outdoor advertising, digital, business, general interest and trade media.

The initial advertising highlights some of the tough challenges the company is already working to address, including helping Americans plan for lifetime income security, manage risk in pension plans and investments, deliver cost-effective benefits to employees and secure adequate insurance coverage. And it outlines Prudentiala™s goal to help solve the financial challenges we all facea"not in the short term, but for the long-term benefit of our clients and our communities.

aThis campaign represents a significant, long-term investment in our brand and showcases the dynamic company Prudential is today, with considerable talent, thought leadership, innovation and deep capabilities across an array of businesses,a added McConnell.

As part of the campaign, Prudential has created a website ([ www.prudential.com/bringyourchallenges ]) featuring short videos of Prudential business leaders and industry thought leaders discussing the pressing financial issues our society faces today.

New York-based creative agency Droga5 worked with Prudentiala™s in-house advertising agency on the development of the campaign.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudentiala™s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudentiala™s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit [ http://www.news.prudential.com/ ].

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.